Shea Moisture
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Shea Moisture: This 4 minute reel combines still photos with video to create a fun balance that helps describe Shea’s hip urban vibe.

SheaMoisture has been featured in magazines, newspapers and websites around the globe, as well as seen on “The Today Show,” “The Talk,” “Dr. Drew’s Lifechangers,” “The Daily Buzz”, “Wake Up with Al” with Al Roker on the Weather Channel, CNBC, “The Blacklist” on NBC, “Southland” on TNT and in the Lifetime TV movie “Steel Magnolias.” The brand’s products have earned beauty and grooming awards from Allure, Prevention, Esquire, Parents, Natural Health, All You, Essence, Life & Style, Real Beauty, Ebony, Shecky’s, Jones Magazine, She Knows, Total Beauty, Hype Hair, Bella Magazine and Healing Lifestyles & Spas,among others.

Cosmo August 6 features our Manuka Honey & Mafura Oil Hair Masque recommended by celebrity hair stylist David Lopez, in “How to Keep Your Hair from Ever Breaking Again.” Sold exclusively atTarget

Our Story

Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, the widowed mother of four was selling Shea Butter, African Black Soap and her homemade hair and skin preparations all over the countryside. Sofi Tucker was our Grandmother and SheaMoisture is her legacy.

Inclusively Exclusive

The best in personal care and beauty should not belong to the few. Our accessibility comes compromise-free.

Modern Wisdom

Recipes handed down from a healer make for potent 21st century cures.

Sensory Solutions

Potent salves stimulate, soothe, surprise and speak to all the senses.

Cultures Cultivated

The best ingredients gathered from around the world and picked to complement perfectly.

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